About Superlink

Established in 2009, our company was founded by likeminded business owners who joined forces to create a nationwide alliance that offer a national sales and merchandising field service and brokerage opportunities to FMCG, Hardware and Pharmaceutical companies.

Our Services

Since our inception, Superlink has been a driving force in the FMCG industry, delivering first class merchandising in chain stores, building distribution and sales in independents, and delivering client services in hardware and pharmacy stores. We specialise in the comprehensive representation of brands at both the store and account management levels.

Our services include:

Selling & Distribution

We employ experienced sales representatives to build product sales and distribution by ensuring that your products are prominently featured in the right category, so they are visible, correctly priced and well-received by shoppers in a competitive independent grocery market.
Our strength is servicing the independent grocery market delivering an exceptional level of service to our already existing customer base.


Maximise brand and shelf presence through effective visual merchandising that includes filling, stock rotation, ordering, pricing management and ranging compliance. Our experienced team of merchandisers, work within retailer systems to manage stock levels to minimise out of stocks and maximise your sales. We can also provide in-store product education to staff, surveys and compliance checks.

Promotional Activation

Promotional activations are key to any sales plan, at Superlink we can deliver, build and negotiate agreed display locations to maximise your investment and improve your return on promotional spend. We provide timely feedback via our software reporting systems.

Space Planning / Planograms / Relays

At Superlink, we have a dedicated planogram / relay team ready to complete category layouts as required by retailers in set timeframes. Our relay teams are experienced in Coles, Woolworths, Big W, Bunnings, Priceline and IGA.

Field Management Software (Opmetrix)

Superlink’s role extends beyond getting your product on shelf, we include continuous measurement and performance analysis, using our CRM software. Utilising key performance indicators (KPIs) such as distribution, facings, in-store locations, and sales data, together we can assess the effectiveness of your marketing strategies and in-store compliance to activations.
Our software can capture data and photos in real-time to feedback important information to our clients.

As a third-party field service provider, we are well known for our merchandising, distribution, and sales results. We can provide direct-to-store capabilities that enhance the efficiency and effectiveness of your business. Over the years, we have cultivated enduring relationships with our long-standing and loyal clients and our retail customers alike!
At Superlink, we are not just a business transaction; we work with you and are your dedicated sales & merchandising field services partner who are invested in the success of your brands. With a foundation built on experience, local knowledge, and unwavering commitment to success, we continue to deliver unparalleled sales and merchandising solutions to our valued clients.

Who we partner with

As family business owners, we uphold a commitment to treating every brand we represent as if it were our own. Our expertise lies in the servicing of the independent grocery channel with experienced sales people and merchandising in retail chain stores, including hardware and pharmacy with long term merchandisers. We take pride in maintaining our stellar reputation and enduring relationships established over many years at store and account level.
What sets us apart is our highly experienced team of sales professionals and merchandisers equipped with the latest technology.

Our Core Values



We believe in the power of teamwork and collaboration. By encouraging an inclusive and diverse environment, we bring together individuals with unique perspectives to achieve common goals.
Respect: We value every individual and treat each other with respect, dignity, and empathy. Our commit to creating a positive and supportive workplace

Continuous Growth:

We invest in the development and well-being of our people. We encourage continuous learning, personal growth, and the pursuit of excellence in both personal and professional endeavors.



We are passionate about delivering exceptional results. We strive for excellence in everything we do, pushing boundaries and challenging the status quo to achieve outstanding outcomes for our clients.
Innovation: We encourage creativity and innovation. Our passion for finding new brands, better solutions and embracing change fuels our ability to adapt, evolve, and stay ahead in a dynamic business environment.

Positive Energy:

Passion is contagious. We bring positive energy to our work, inspiring and motivating each other to overcome challenges and seize opportunities with enthusiasm.


We take ownership of our actions and results. By holding ourselves accountable, we build trust within our team and with our stakeholders, ensuring that we deliver on our commitments.


In a rapidly changing world, we embrace agility. We respond quickly to challenges, learn from experiences, and continuously improve our processes to enhance our performance and stay ahead in the market.


We are focused on achieving measurable results. Our commitment to high performance drives our decisions and actions, ensuring that we deliver value to our clients, customers and shareholders.

These values aim to create a culture that empowers individuals, encourages innovation, and consistently drives high performance. Our values serve as a guide for decision-making, behavior, and interactions both inside and outside the organisation, fostering a positive and impactful work environment. These values have created a strong foundation for our culture and help us shape our future.

Our Directors

Each state-based Director has a world of experience in grocery sales, marketing, and brokerage. Our primary mission is to provide a tailored sales and merchandising solution that compliments the unique needs of your brand, whether it’s an existing household power brand or a locally made new product launch.

Anthony Downes, VIC

Naldo Pacchini, NSW

Monica Binstead, QLD

Tony Dale, TAS

Phil Streng, SA

Nic Gangemi, WA

Ready to find out more? Contact us for more information.

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