Superlink has state of the art communication and reporting capabilities, so that you will know the exact status of your products, real time 24/7.
Within minutes of our field staff visiting a store, you will be able to access the information on any PC, laptop, tablet or smart phone, from anywhere in the world.
This extends beyond the usual product status… product images, TV and print media campaigns will always be at your fingertips.
Superlink provide our sales and merchandising teams with the latest technology to capture sales orders and relevant information that matters to our clients. Through our customised CRM software, developed and operated by Opmetrix, our teams stay attuned to the happenings at store level and can collect critical information for our clients in the form of surveys, photos and specific questions answered.
The data collected is used to build simple reports using the suite of Microsoft tools including PowerBI.
Regular and timely reporting gives our clients clarity and understanding to what is happening at store, group, chain, state and national level. Your product data is protected and only shared with your business.
Our standard deck of reports includes but are not limited to; sales, distribution, facings, pricing and photo galleries.
Due to the array of services we offer our clients, we need a CRM that can adapt to the needs of not only our business but the needs of your business. Opmetrix not only captures data and photos, but it also allows us to send orders from any PC, laptop, tablet or smartphone directly to our clients or turn them in via Metcash DC or other distributors for processing.
Other features of this technology allow us to:
- Upload and distribute key collateral instantly including brochures, spreadsheets, planograms and videos for the team to access in the field.
- Receive and send emails to escalate call notes and activity.
- Set tasks with due dates for actions to be completed.
- Create and monitor business goals that can be targeted by channel, territory and team members.
- Create targeted surveys that can include multiple question types, photos, electronic signatures and conditional questions.
- Range and Distribution – Gain real time visibility of your product placement in store. Easily view and report on stock weight, positioning, ticketing, and competitor representation to win at the shelf.
- Promotional compliance – Capture, measure and report on promotional activity in store.
The importance of data and reporting.
Data analysis and reporting play a pivotal role in informed decision-making and the overall success of FMCG businesses. The importance of these processes extends to areas such as building strategies, performance evaluation, and identification of opportunities for improvement. Timely and accurate data affords our clients:
Informed Decision-Making
Data analysis provides the tools to transform raw data into meaningful insights. This process involves examining trends, patterns, and correlations within datasets, allowing decision-makers to make informed choices. Whether it’s developing marketing strategies, optimising operations, or identifying market trends, data analysis provides a solid foundation for decision-making that goes beyond intuition and gut feelings.
Performance Evaluation
Effective data analysis facilitates the assessment of organisational performance. By comparing key performance indicators (KPIs) against benchmarks and historical data, businesses can evaluate the success of their strategies and initiatives. This evaluation is essential for identifying areas of strength and weakness, enabling organisations to refine their approaches for greater efficiency and effectiveness.
Identification of Opportunities and Challenges
Data analysis uncovers hidden opportunities and potential challenges within datasets. It helps businesses identify emerging trends, consumer preferences, and areas for growth. Conversely, it can reveal inefficiencies, bottlenecks, or areas where improvements are needed. This proactive approach allows organisations to capitalise on opportunities and address challenges before they become significant issues.
Data Integrity
Data integrity is a cornerstone of reliable analysis and reporting. It emphasises the accuracy, consistency, and reliability of data throughout its lifecycle. Ensuring data integrity involves implementing robust data collection processes, maintaining accurate records, and preventing errors or corruption. Without data integrity, the insights derived from analysis may be compromised, leading to flawed decision-making.
Optimizing Decisions Through Data
In conclusion, data analysis and reporting are indispensable tools for organisations seeking to thrive in a data-driven world. The insights gained from these processes empower decision-makers to steer their organisations strategically, optimise performance, and adapt to changing market conditions. However, the reliability of these insights relies heavily on data integrity, emphasising the need for organisations to prioritise and the accuracy and consistency of their data throughout its lifecycle and most importantly partner with a reputable broker to provide the accurate data.
