Direct To Store Sales & Distribution

Superlink can provide you with a buy/sell solution for your products in the
independent channel. This includes warehousing and invoicing facilities in most
capital cities.

Direct to Store Sales

Superlink takes pride in offering a comprehensive buy/sell solution tailored specifically for independent retailers across various states. Our network and strategic presence allow us to service independent retailers, providing them with a suite of brands to grow sales and offer unique products to meet their customers needs.

With a deep understanding of the diverse landscape of independent retailers and MSO groups across the nation, our approach is not one-size-fits-all. Instead, we customise our buy/sell solution to address the distinct challenges and opportunities presented by each brand we represent. This ensures that you receive a targeted and effective strategy that aligns with the local retail landscape.

Our commitment goes beyond mere transactions; we strive to build brands and deliver lasting partnerships with independent retailers and our clients. Through transparent communication and a focus on mutual success, Superlink becomes not just a service provider but a trusted ally in supporting relevant brands to the independent retail sector.

Superlink Head Office

What is Direct to Store Distribution?

DTSD (Direct to Store Distribution) is the process of distributing your products effectively and efficiently to independent retailers via our existing sales and logistics networks. We ensure your products are delivered to retailers safely and ranged on shelf ready to sell. We purchase the stock directly from the manufacturer, provide storage in state of the art warehouses, sell to group buyers and retailers, deliver to store and merchandise the products on shelf.

After building distribution, we work closely with you and the retailers to maximise sales and promotional opportunities to build brand awareness. Choosing a DTSD partner such as Superlink allows you the freedom to focus on other areas of your business while we work to grow your brand.

How do we do it?

Bulk Purchasing

Superlink buy goods in large quantities directly from manufacturers at an agreed price. These goods are on sold to retailers only.
Warehousing and Inventory Management: Superlink store these goods in our distribution centres, managing inventory levels to meet the demands of our customers.

Sales and Distribution

Superlink use experienced salespeople and account managers to sell these goods to retailers and group buyers.
Logistics and Delivery: Superlink handle the logistics of delivering the goods to customers in a timely and efficient manner.

Customer Relationships

Superlink aim to build long-term relationships with manufacturers and retailers, negotiating prices, managing trading agreements, promotional programs and providing ongoing support.

Overall, Superlink play a crucial role in the supply chain by bridging the gap between your products and consumers, providing efficiency and cost savings for your business.

Why choose Superlink?

Using Superlink will provide several benefits to your business.

Outsourcing sales and distribution allows you to focus on your core business activities such as product development and marketing. It frees up your resources and time that would otherwise be spent on managing logistics, inventory and salespeople.

Cost Savings

We store and deliver your products with existing ranges to consolidate shipments, achieve better rates with carriers and optimise warehouse space, reducing overall logistics expenses. Utilising our existing team of trained and experienced salespeople offers store representation at a fraction of the cost of hiring your own sales representative including tools of trade (car, phone, laptop, uniform).

Scalability

Superlink are equipped to handle fluctuations in demand and seasonal variations. We can scale operations to accommodate your business growth without you needing to invest in additional staff, warehouse space or logistics capabilities.

Expertise and Network

Superlink brings expertise in supply chain management, sales representation, account management, longstanding retailer relationships and reliable customer service.

Customer Satisfaction

Reliable and efficient distribution services contribute to improved customer satisfaction. Our retail partners know and trust us which is what makes us so successful and the right choice for your brand.

Comprehensive buy/sell solution for independent retailers across NSW / VIC / SA / WA

Using Superlink can streamline your supply chain operations, improve efficiency, reduce costs, and allow you to focus on growing your business and meeting customer demands effectively. Superlink takes pride in offering a comprehensive buy/sell solution for independent retailers across NSW / VIC / SA / WA. Our network and strategic presence allow us to service independent retailers, providing them with a suite of brands and unique products to meet their customer’s needs.

With a deep understanding of the diverse landscape of independent retailers and MSO groups across the nation, our approach is not one-size-fits-all. Instead, we customise our buy/sell solution to address the distinct challenges and opportunities presented by each brand we represent. This ensures that you receive a targeted and effective strategy that aligns with the local retail landscape.

Our commitment goes beyond mere transactions; we strive to build brands and deliver lasting partnerships with independent retailers and our clients. Through transparent communication and a focus on mutual success, Superlink becomes not just a service provider but a trusted ally in supporting your brands to the independent retail sector.

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