Why Superlink

At Superlink, everyone is “hands on”.

Each of our state offices is not just managed, but owned and operated by a shareholder who is deeply invested in the success of Superlink.

Our point of difference of being independently owned, is the driving force behind our relentless pursuit of exceeding your expectations. It’s not uncommon to witness a director rolling up their sleeves, whether it’s selling products or merchandising in a local supermarket, all in the name of getting the job done.

With over 200 years of combined experience and expertise, we offer a wealth of knowledge to help grow your business. Our specialised field teams go beyond paperwork and ticking boxes, they are skilled salespeople and experienced merchandisers who handle your products with the utmost care. We treat your products as if they were our own to ensure they are correctly merchandised, positioned on shelves to maximise sales and deliver you a tangible return on your investment. Trust Superlink to add value to your business.

The Superlink Difference…

It’s in our DNA and it’s what sets us apart from the rest, it’s our values: 

People, Passion, Performance.

People and relationships are at the core of our business, encompassing our staff, clients, and customers. Our commitment is to build long-lasting business relationships through collaboration and teamwork. Guided by our principles of respect, dignity & empathy we aim for continual growth through ongoing learning, training, and coaching.

Passion fuels our efforts to deliver exceptional outcomes for our clients and customers that comes from our dedication to quality work. Innovation drives growth whether it’s new lines, secondary locations or adapting strategies to better serve our clients. We maintain a positive energy that is contagious and motivates people to overcome challenges.

Performance is achieved from taking ownership, holding each other accountable and building trust across teams. Agility is key to performance results which we embrace to respond to challenges quickly and achieve desired results. We are a results-driven business focused on achieving measurable value to our clients, customers, and shareholders. Our commitment to high performance drives our decisions and actions, ensuring that we consistently exceed expectations.

Why should you choose Superlink as your third-party field team?

Well, you wouldn’t hire just anyone to cater the food for your next big party and neither should you hire just anyone to represent your brand at retail level. You need an experienced team of visual merchandisers, salespeople, account managers and business owners with real world experience who know how to get the best results for your business and love your brands just as much as you do.

When you outsource the sales functions to Superlink, our partnership does not end there. Our 200 combined years of retail and wholesale experience creates for you a network of high-quality mentors and coaches to learn from. As experts in sales and retail marketing functions, we give you peace of mind knowing you have the best team to support you and allow you to scale up your business by building capacity, increase productivity and improve resilience to market changes.

Can Superlink represent anyone?

No, we don’t work with just anyone. Things like revenue, vision, shared values and community play their part but there are other indicators that our board looks at to deem your suitability as a client.

It makes sense for Superlink and your business to find the right type of strategic sales partner that we are confident can succeed from our business model. The qualification process is an important part of how we grow together and it includes:

  1. Ensuring that we have the correct suite of tailored reporting tools and field sales structures that align with the unique needs of your business model. 
  2. We strive to limit competition within our client base. This strategy ensures that we can dedicate the necessary focus to your specific category or segment, thus maximising the potential outcomes for your brands. Additionally, this approach provides our clients with peace of mind, as any shared data is safeguarded against potential leaks to competing brands or companies.
  3. Understand if we are the right fit for you. There is a lot of trust, honesty and communication required. You need to feel comfortable choosing Superlink as an extension of your business and be excited about building connections and the future success of your business.

What does it cost to outsource a third-party field team?

Companies decide to work with us because of our expertise in field sales, retail marketing and merchandising functions to lower costs, improve efficiencies and gain speed to market. Typically, versus the cost of your own sales representative a third-party model could save your business up to 75% depending on level of service required. We can do that because we only focus on those sales functions, it’s what we are good at. We can do it better, faster and cheaper than hiring your own sales team.

By entrusting Superlink with your sales functions it allows you to focus your resources on your core competencies and maintain a competitive advantage.

Outsourcing your sales function to Superlink is not a set and forget activity. It is a true and trusted partnership that requires communication and managing relationships on many levels to fulfill obligations and agreements. 

Choosing Superlink as your third-party field team is an opportunity to reduce costs or expand your reach economically. Many tasks can be completed at a fraction of the cost compared to in-house personnel making Superlink an effective field solution.

Next steps.

Contact us for more information. Success is often forged through effective strategic partnerships and sales strategies. Superlink is a beacon of excellence, dedicated to offering businesses tailored field sales solutions. 

  • Proven Track Record

Our track record speaks for itself. The success stories of our clients and the tangible results we’ve achieved are a testament to our proficiency in the field.

  • Experience and Knowhow

With over 200 years of combined management experience, skilled sales professionals and dedicated merchandisers with built-in trusted retailer relationships, we are a field sales team readymade to go when you are.

  • Dedicated Team

Superlink is home to a team of dedicated professionals who are passionate about driving success. Our collaborative approach ensures that we work together with our clients to achieve shared goals.

  • Client-Centric Approach

Your success is our success. We prioritise understanding your unique needs and objectives, allowing us to tailor our services to ensure maximum impact.

  • Risk Free

Hiring your own sales team is expensive! We have the experience, the relationships and the know how to get the job done from day one.

Consider Superlink as your trusted partner on the journey to success. Together, we can unlock new possibilities, drive growth, and redefine what’s possible in the world of sales. Welcome to a future of unparalleled success – welcome to Superlink your sales team partner of choice for value, reliability and results.

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